100年史ENGLISH｜東谷株式会社
Azumaya Co., Ltd.
since 1913

Over a Century of Craftsmanship and Tradition

HISTORY

Since our founding in 1913,
we have dedicated ourselves to the creation and distribution of quality furniture and interior goods.
Through the steadfast support of our customers and retail partners,
we have been able to continue our work across generations and proudly pass the milestone of our 100th anniversary.
With renewed gratitude, we continue to listen to our customers and shape products for each era.
Here, we invite you to explore the first century of our history and the path that has shaped who we are today.

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  • 1913

    • The origins of Azumaya trace back to the craft of rattan weaving.

  • Founding Era

From the 1910s to the late 1950s

  • Milestones of the Era
  • During these early decades, our work centered on hand-crafted rattan products, supplied primarily to the domestic market.
    Even through the crisis surrounding World War II, we preserved our business by producing childcare goods and other necessities.

Major Events of
the Founding Era

  • 1913: Teijiro Toya establishes "Azumaya To-Seihin-Ten" (Azumaya Rattan Goods Shop) in Sakae, Naka-ku, Nagoya.
  • 1949: Sales office (wholesale division) opened in Yabacho, Naka-ku, Nagoya.
  • Pre- and post-WWII (1930s–1940s): During periods of limited rattan imports, the company produces baby strollers, children's tableware, cradles, and other essential goods.
    Building on its rattan craftsmanship, production naturally expands into bamboo, wood, iron, and fabric.
  • Late 1950s: Import restrictions on rattan for civilian use were eased, leading to increased production and domestic demand.

  • Growth Phase

  • 1960

    A Commemorative Photograph with the President of Indonesia

    • Taken in 1988 at the opening ceremony of our local rattan factory.

From the 1960s to the early 1990s

  • Milestones of the Era
  • This era marked a strengthening of our business foundation, both domestically and internationally.
    A new headquarters and distribution center reinforced our domestic operations, while expanding export opportunities supported company growth.

Major Events of
the Growth Era

  • 1960: Established the Trading Division and launched exports to South America, primarily Colombia.
  • 1964: Azumaya Co., Ltd. was incorporated.
  • 1966: Constructed the headquarters building in Kasumori, Nakamura-ku, Nagoya.
  • 1967: Opened the Kasumori Sales Office.
  • 1974: Built the Kasumori Distribution Center.
  • 1984–1986: Constructed the Fujimae Distribution Centers (No. 1–3) in Fujimae, Minato-ku, Nagoya, leading to:
    - stronger domestic logistics and increased competitiveness
    - the launch of new product lines

  • 1990

    • Expanding our cooperative framework across Southeast Asia.

  • Global Growth Era

From 1990 to the Present (as of 2025)

  • Milestones of the Era
  • During this period, we built strong partnerships with overseas factories, diversified our product lineup—including interior goods, outdoor equipment, and store fixtures—and expanded our sales network.

Major Events of
the Global Growth Era

  • 1998: Relocated our headquarters to Sakae, Naka-ku, Nagoya.
  • 2006: Constructed the second Akechi Distribution Center.
  • 2010: Moved our headquarters to a new building.
  • 2015: Built the third Akechi Distribution Center and expanded its site to approximately 7.6 hectares (18.8 acres).
    Opened the Tokyo Sales Office in Minato-ku (relocated to Shinagawa-ku in 2021 with expanded operations).
  • 2024: Opened the Hakata Sales Office in Fukuoka Prefecture.
As our product range continues to diversify—from interior goods to store fixtures, lighting, and outdoor equipment—we have established a global production network with partner factories in Indonesia, India, the Philippines, China, Taiwan, Vietnam, and the United States. Business partnerships in Germany are also planned.

And Beyond 100th Anniversary

Looking Ahead:
What Azumaya Will Provide

With a history spanning more than a century since our founding in 1913,
we have grown together with our customers.
Today, Azumaya is taking its next step to meet the needs of a changing era.

On November 18, 2024, we launched our own online store, creating a platform that allows us to deliver the value of our products directly to a wider audience.

We are also focusing on developing new brands and operating physical stores, allowing us to offer proposals tailored to each customer’s lifestyle and values.

Beyond simply creating products, we aim to be a presence that stays close to everyday living.
Azumaya will continue to look toward the future together with our customers.